My "Ready in 10" Clean Beauty Makeup Routine

I’ve definitely not made it any secret that I’ve been working on switching over all of my products to cleaner, safer versions. I’ve switched over my skincare, deodorant, even my perfumes to options that are free of chemicals, parabens, and other hormone-disrupting agents. Until recently, there hasn’t been a lot of research on the effects of these agents on our body, but now research is starting to emerge suggesting these chemicals can create huge disturbances in our endocrine system (think: hormones!) that could lead to scary outcomes, such as: skin irritation, organ toxicity, thyroid issues, liver damage, cancer, and even birth defects. Now that I’ve gotten to the age that I’m thinking about raising a family, that’s just not something that I’m interested in at all. And knowing that it’s preventable by easy switches? Seems like a no brainer to me.


Why Drunk Elephant is my Go-To Skincare

My Sunday Riley Skincare Routine

The Natural Deodorant Experiment

Mix Up Your Signature Fragrance with Skylar Scent Club

A New Kind of Clean cause

I’ve recently started using Beautycounter’s entire line of products, not just their makeup. Like a lot of you, I was skeptical at first when I saw a switch to clean makeup. My immediate thought was that the products weren’t going to work well or be incredibly expensive. But I’ve realized that that isn’t the case.

Most importantly, however, Beautycounter is an incredibly transparent business, something that I value incredibly highly in any company that I use myself, but more importantly, that I share with you! They are incredibly selective with the products that they use in any of their products, including a list of ingredients that they call their “Never List” - all hormone-disrupting chemicals that you will never see used in their products. Plus, it’s a great list to check against to see if a product that you are currently using contains one of these. They’re also EWG-verified, meaning that they met EWG’s strict health criteria. In 2017, Beautycounter received the highest score among all companies that participated in the Chemical Footprint Project (CFP) survey for the second year in a row.

Not only that, but in 2017, Beautycounter founded the Counteract Coalition, in an effort to enact more health-protective laws in Washington, DC, creating an opportunity for meaningful change. Their goal is to unify the message to Congress that companies need to formulate with safer ingredients. Now, if that isn’t a meaningful message, and a reason to get behind a company, I don’t know what is.

The good stuff doesn’t end there. Beautycounter doesn’t just focus on what goes in your products, but also everything surrounding the production of that product. Their focus is not on chemical and additive-free packaging, but the sustainability of that packaging. As a company, each year, Beautycounter partners with the non-profit Carbon Fund, to offset their carbon emissions from their energy usage. This last year, that amounted to offsets equivalent to 3,638 metric tons of Co2 emissions, by supporting small and medium-scale reforestation projects through the U.S. They also worked to offset their water usage and purchased 1,284 Water Restoration Certificates, thereby offsetting 120% of their 2018 water usage. That means that they restored almost 1.284 million gallons of water.

A Clean Makeup Routine

Beauty Counter Flawless 5

So what products do I use? You can always shop any of the makeup products here.

Some of my favorite products can be found in the “Flawless in 5” set. It’s a simple way to save a bit of extra money, as well. But, as someone who doesn’t use a lot of makeup daily, this is a great starter set (I’ve also ordered a few additional things, so I’ll mention those as well).

Beautycounter Touchup Concealer Pen

Tint Skin Hydrating Foundation

There are two versions of the tinted moisturizer that you can get in the Flawless in 5, but I prefer the Tint Skin, since there are more color options for your complexion, which results in getting a better match to your skin tone.

If you’re looking for a tinted moisturizer with an SPF, then I would suggest getting the Dew Skin. Either of these foundations provides a bit of medium coverage, that is easily layerable. I apply mine with a Beauty Blender sponge (this much more affordable Amazon option!). I think it gives a great amount of coverage without making my skin greasy.

For reference, I use the color “Sand” - which is for light complexions with a neutral/yellow undertone.

Touchup Skin Concealer Pen

I love this concealer pen. The very first time that I used it, it was a bit confusing. You have to click and hold the button down to make the product come out (endlessly clicking gets you nowhere, I learned). It’s a great blemish or under-eye concealer.

I use the color “Light, which is a shade lighter than my foundation so that it doesn’t draw attention to blemishes and also helps to illuminate my under eyes.

Mattifying Powder

Beautycounter Mattifying Powder

This next product is not part of the Flawless in 5 (I have no idea why!) but it’s so completely necessary! The mattifying powder is the super lightweight, invisible setting powder that goes on over your foundation. Since the tinted moisturizer doesn’t “dry” on your skin, you have to make sure that it doesn’t go anywhere! As I said, it’s a lightweight coverage so it won’t give you that “caked on” makeup look and it’s every so softly iridescent so it gets to give your skin a youthful shimmer (and no, I don’t mean that it’s sparkly at all!). I just use a large foundation brush to dust it over my face as a final finish to my foundation.

Highlighter Stick

Beautycounter highlighter pen

Speaking of shimmer, another product I use (and love!) is the highlighting stick. This is all personal preference, but adding a little bit to the inside of your eyes, apples of your cheeks and just under the brows adds just a slight amount of highlight.

Beautycounter blush


No easy makeup routine would be complete without a little blush. Blush is one of those products where a little bit goes a long way and the right shade makes all the difference. Am I right? I can think of all the times that I overused blush as a kid and turned out looking like some sort of Bozo the Clown. I’ve been a long time user of NARS (in color “Orgasm” of course) for as long as I can remember. It’s just that good of a shade. I have to say, I ordered my blush in “Nectar” and I’m obsessed. More than my NARS. Nectar is a slightly peachy-golden shade (as opposed to the more pink from the NARS), but it gives my skin such a pretty glow! Of all of the products that I’ve tried, this is one of my favorite. And, with all blush, a little goes a long way.


Beautycounter mascara

This definitely fell in the category of “I bet I’m not going to like this.” I’ve been a big fan and user of Benefit’s “They’re Real” for a long time. And initially, I told myself that I wasn’t going to change my mascara. But then I realized how silly that sounds. Your eyes are one of the easiest entry points into your body and thinking about added chemicals being willfully put into my eye made me change my tune. Besides, I really don’t want to have vision issues down the road! So, I quickly changed my tune.

I got my mascara in “Black” and just let me tell you, the volumizing mascara is no joke. At first, I thought that it wasn’t anything special (still reeling over the idea of not getting to use my beloved mascara again), but let me let you in on a little secret. This stuff. Does. Not. Clump. I don’t know if it’s a combination of the brush or the lack of chemical-crap, but I use my normal eyelash curler and then set about slowing layering on the mascara. Even brand new, it doesn’t come out overly wet or clumpy. You can go over your natural lashes several times and “build” the lashes up. In the past, any time that I’ve done this, I’ve come away with clumpy, scary spider-looking lashes. This mascara separates and lengthens without all of the goo. I love it. Now, it is definitely better when it’s layered, so if you just do one pass, you might come away thinking what I originally did, but the more that I used it, the more that I really liked it.

Another added benefit? It doesn’t tear out my natural lashes. It comes off super easily with cleaning clothes, but doesn’t run easily. I’ve worn it while working out and it’s stayed relatively put. (I say relatively because I haven’t done any long sweaty miles yet, but it doesn’t come off on my under lashes as of yet!)

Lip Gloss/Lip stick

Beautycounter lipgloss

I don’t use these every day, but if I’m going out for the night or on a date, I’ll dress it up a bit. There are a ton of lip gloss and lip stick colors and this might be boring to many of you, but I’m a nude lip girl, so I keep it simple. A lightly colored lip stick (in color 9 to 5”) and a over gloss of lip gloss in color Bare Shimmer is perfect for a subtle amount of color. And for those asking? No, the lip gloss does not smell, taste, or stick. I’m seriously not too much of a girly-girl so if it were any of those things, it would quickly find itself in the bottom of my makeup bag.

One final thing, I’m a very simple makeup routine girl. And definitely NOT a beauty blogger. From start to finish, this whole application might take me less than 10 minutes. And on top of that, there are hundreds of other Beautycounter products for you to try, especially if you’re interested in eyeliners or makeup palettes. I haven’t tried them all but adding in an eyeshadow palette is high on my list of things to try!

If you’re interested in learning more about clean beauty, or you have makeup and skincare questions, please feel free to reach out to me for help! I’m a huge proponent of this switch to safer beauty and I think that we could all benefit!

Any questions at all, please feel free to email me or leave a comment below! Here’s to safer, better beauty!

Beauty Counter

Pin it for later:

My Clean Beauty Makeup Routine

This blog post may contain affiliate links that I am compensated for. This compensation helps keep this blog up and running. I only recommend products that I use myself! Click here for the disclosure statement.