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5 Beauty Brands We’re Adding To Our Shelf This Year (And You Should, Too!)

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Spring ushers in a season filled with gradually warming temps, a lot of rainy weather, but hopefully, also a few spring flowers. It’s also the time of year that most of us look into our drawers, cabinets, and closets with a deep sigh and a sense of dread. You know what I mean—these are the months when cleaning and purging your home are at their peak. (After all, they don’t call it spring cleaning for nothing!)

There might be a long list of reasons why you’re avoiding this task (coming face-to-face with the sweater that you promised your aunt you’d wear and never did, comes to mind), but there’s also a longer list of why you should be cleaning out your makeup and skincare drawer this spring. In fact, most skincare experts recommend changing your leftover serums and foundations every 6-12 months—if not sooner for some products—to prevent bacteria from growing. If the idea of something actually living on your brushes and sponges isn’t enough to give you the “ick,” consider that an old tube of mascara can cause rashes and conjunctivitis when used past its shelf life.

What Should I Replace My Old Beauty Products With?

If you’ve been clinging to that tried-and-true favorite product, by all means—refresh it with a new version! But, if you’re also looking to expand your skincare shelf and makeup collection and try brands that you might not have otherwise heard of, these are a few of our new favorites that are worth a try!

Price Reference (average price):

$ | Under $30
$$ | Between $30-$50
$$$ | More than $50

SOSHE Beauty

A newcomer on the beauty scene, SOSHE is making a splash by putting refillable packaging first in an effort to reduce the enormous amount of single-use plastics used by the cosmetic industry. This chic reusable packaging not only helps the environment, but it helps your wallet, too. With staple makeup items ranging from mascaras to eye liners to lipsticks, you can subscribe to your favorites and receive future refill shipments at a time interval that works for you.

Our Favorites You’ll Want To Try:

Image: Credo Beauty

Ceramide Refillable Lip Silk

Price: $

A lipstick that dries out your lips is so ten years ago. This lip silk is filled with so many ingredients that nourish your lips while you wear it—vitamin E to plump, jojoba oil to hydrate, and ceramides for protect—that you’ll forget any other lipsticks even exist.


Image: Credo Beauty

Peptide Glow Hydrating Lip Treatment

Price: $

This hydrating lip treatment is infused with hyaluronic acid and can be paired with your favorite lip products throughout the day or worn as a lip mask at night. Plus, its recycled aluminum case can be conveniently refilled every time that you run out.


Image: Credo Beauty

Waterproof Precision Eyeliner

Price: $

With an ultra-fine tip and a smudge-proof formula, you can create your favorite eyeliner looks quickly and easily. It comes in three versatile colors—Black, Burgundy Brown, and Midnight Navy—and can be replenished as needed in SHOSHE’s infamous refillable cases.

RÓEN Beauty

If you’ve been hesitant to try clean beauty brands because you’re afraid that they won’t be as good as the others, you need to try RÓEN. This female-founded company was created in 2019 by Tiffany Thurston Scott, a beauty advocate living in Los Angeles, California. Her vision was simple: create luxury makeup that worked as well as it looked without all of the extra junk. The result is a brand that is founded on proprietary blends that are high-performing, but are also cruelty-free and made without harmful or toxic ingredients. We can guarantee that this brand checks all of our must-haves when it comes to great makeup, and we think that you’ll agree, too!

Our Favorites You’ll Want To Try:

Image: Credo Beauty

Mood 4 Ever Eye Shadow Palette

Price: $$$

If you love an everyday, earthy makeup look, this palette is filled with your new go-to shades. Each color pairs beautifully to give you rich, deep pigment in a blendable collection for the perfect sultry eye.


Image: Credo Beauty

Cheeky Cream Blush

Price: $$

This cream blush gives blendable, buildable coverage to add the perfect hint of color to cheeks.


Image: Credo Beauty

Kiss My Liquid Lip Balm

Price: $

Say goodbye to the stickiness of traditional lip glosses. This lip balm gives all of the shine of a gloss, without the mess. Plus, it comes in a variety of shades from deep berry reds to clear shimmers.

Maya Chia

Can you guess what the signature ingredient used in this skincare line is? If you guessed Chia oil…you would be right! Another female-founded business, Maya Chia has its production roots in Charleston, South Carolina, where they use a special extraction method for their Chia oil to ensure its high potency. The result is an innovative and unique way to formulate skincare that is gentle, effective, and especially good for those with ultra-sensitive skin.

Not only do they focus on ensuring that their products are free from commonly irritating ingredients such as parabens and synthetic fragrances, but they also give back with each product sold as a Corporate Sponsor of Adopt-A-Village Guatamala. We love to see a company doing good things across the globe!

Our Favorites You’ll Want To Try:

Image: Credo Beauty

Power Fol Eyelash | Eyebrow Treatment

Price: $$$

If you’re looking to grow thicker, fuller eyelashes and brows, this serum is made from clean ingredients that not only increase their health, but does so without causing any eye irritation.


Image: Credo Beauty

The Advanced Eye Response Complex Eye Cream

Price: $$$

Using their unique formulation, this eye cream combines encapsulated retinol and vitamin C to gently, but powerfully reduce the appearance of fine lines and wrinkles, while also providing intense hydration. In a 4-week study, 100% of participants agreed that they saw a reduction in dark circles and improved elasticity and firmness around their eyes!


Image: Credo Beauty

Power Fol Multi-Correctional Scalp and Hair Treatment

Price: $$$

A hair and scalp treatment ideal for those with thin or fine hair, it uses fortifying proteins and keratin-supporting amino acids to prevent hair fallout and encourage new growth.

Gen See

Much like its namesake, Gen See is another company looking to see through the glaring shortcomings and hidden chemicals that are commonly packaged inside vague “ingredients” lists. By offering a transparent look into their practices and materials, they are able to offer a vibrant color palette that is rooted in diverse working practices, sustainable packaging, and most importantly, ingredients that are actually what they say they are: clean. In addition, Gen See utilizes post-consumer recycled materials at an average of 60% across all of their packaging (by comparison, large retailers with “green” lines use an average of 30%) for a more Earth-conscious product.

Our Favorites You’ll Want To Try:

Image: Credo Beauty

Pick Me Up Lip Matte Lipstick

Price: $

This lightweight, long-lasting formula delivers intense color without drying out your lips.


Image: Credo Beauty

Mixed Media Liquid Eyeshadow

Price: $

This multi-use liquid pigment can be used on eyelids for a metal-like look (blend it out with a brush while wet or dab on for a bolder feel), across the brows and cheeks like a highlighter, or used in combination with a pencil as a final shimmering touch for your eyeliner. The possibilities are endless!


Image: Credo Beauty

Comfort Level Lip Mask

Price: $

Sure, you’ve used face masks, but have you ever tried a lip mask? The combination of hyaluronic acid and avocado oil instantly deliver moisture to revitalize your lips day or night.

Ursa Major

If you’re someone who values great products but prefers to keep your daily routine simple, Ursa Major is definitely worth a look. Created in 2009 in the mountains of Vermont, co-founders, Emily and Oliver, were passionate about creating a line of haircare and skincare that was not only clean, but multi-purpose for those who value effective, everyday essentials. We love brands that make it easy to find exactly the product we want and need!

Our Favorites You’ll Want To Try:

Image: Credo Beauty

Fantastic Face Wash

Price: $$

With AHA and BHA for exfoliation, this foaming gel cleanser is perfect for normal, oily, or combination skin types for a gentle clean that still leaves your skin feeling moisturized.


Image: Credo Beauty

Golden Hour Recovery Cream

Price: $$$

This hydrating face cream is the perfect companion for those individuals who spend hours outdoors in the elements. You can use this multi-purpose product to provide deep hydration as a daily moisturizer, or add it to your nighttime routine as a soothing night cream.


Image: Credo Beauty

Lunar Bloom Retinal Serum

Price: $$$

Using a combination of gardenia, clover extract, and night blooming flowers, this gentle retinal serum helps to reduce the appearance of fine lines and wrinkles, while locking in moisture to give skin a radiant glow and even texture.


This post was sponsored by Credo Beauty, but as always, all opinions are solely our own.